Findings by the latest digital reports 0733435593 suggested that people spend an average of 6 out of 42 hours on the internet and half of that time on the mobile phone. That figure sounds like a lot, but it’s absolutely astronomical when spread across an entire year. It equates to more than 100 days of online time every year for every Internet user. That’s more than 27 percent of every year. Experts in the marketing arena have also suggested that because of these developments, traditional advertising has been overtaken by digital marketing. Atksa 0733435593 mentioned the advantages and disadvantages of both traditional and digital marketing.

Traditional advertising

• Advantages
• It’s still very useful in terms of regional advertising like newspapers and radio
• It still viewed as credible and trustworthy compared to digital marketing
• Channels like billboards, TV and radio targets the very large audience

• Disadvantages

• It is very expensive because printing billboards and paying for airtime costs a lot
• There is a lack of interaction, its only one side communication and you cannot guarantee that consumers are taking action
• because you cannot track customer interaction, so you cannot measure the effect on it.

Digital Marketing

• Advantages
• the communication is two way
• very economical friendly unless you using PPC (Pay per click) or SEM (Search engine marketing)
• easy to collect and measure data
• The target market is limitless because you can target a consumer everywhere, anyone can come across a content when they search for it.
• What is better to shoot wide or shoot straight to the target, shooting straight to the target if far better and as a marketer or aspiring marketer, its essential to learn digital marketing skills to thrive against your competitors, save and increase profits.