What is search engine optimization?
Search engine optimisation is the procedure of optimising your website so that it can easily found naturally in search. The goal of SEO is to make your website and content understandable to search engine algorithms. The more your website and its content are in line with what is being searched, the better your chances of being found by an engaging audience.
There are many factors determining how a search engine positions a page, but there are two main factors worth mentioning:
- Authority: Authority is the popularity of a website, if search engine sees the information as valuable, the website will rank more highly. This factor is based on user experience, how much the content is shared and how many users have found it useful.
- Relevance: Relevance refers to the extent to which the content of a website corresponds with the search term or keyword query used. For example, when you search “what can I eat today”, a list of restaurants near you will be displayed on search engine results page.
Why must your website be optimized for search?
Think of it like this, if you have a bakery selling the best cookies in town, but no one can find it, it is does not serve its purpose. Similarly, if you have a bakery website selling that is not well structured, not optimized for search, takes long time to load, and has bad user experience. Search Engines will not rank it therefore it won’t serve its purpose.
Here are some benefits of an optimized website:
- It becomes easier for your target audience to find your business website
- Boosts your credibility and authority
- Puts you ahead of your competitors
- Increase your chances of being found by search engines
- Gain more traffic to your website
How can you optimize your website?
To optimize your website for search, follow these steps:
- Analyse your website.
- Research and create of phrases
- Optimization your content
- Continuously test and measure your website SEO
To optimize your website for search, it is advisable to have knowledge of web development (html and css), or hire SEO experts like us to do it for you. If you are using WordPress for your website, there are many SEO plugins you can use to optimize your website.
Pro tip: when writing content for your website, follow journalistic standards such as accuracy and honesty.
